Although we have supplied data and carried out data capture for a variety of international customers in 11 countries, we are particularly pleased with a 22 man-month contract we carried out in the United Kingdom.

On a consultancy basis - working in the UK - we classified over 5,000,000 households, aggregated into enumeration districts using advanced statistical methods. This resulted in a huge array of Huff models which were used to target D, E & F households. While this appears similar to the type of targeting carried out by, for example, supermarkets, the concept of drive-time was of little relevance to the lower income groups. Here, walking-time was more appropriate.

The implication of a walking-time model meant that far more precision than normal was required from the various analyses.

Customised thematic maps were provided to the field workers on a daily basis so that they could plan, organise and control their agent campaign. This allowed a small team to identify and set up over 7,000 agents in a very short period, and with a high degree of assurance that they were targeting the right demographic areas.

For further information, please contact Geo Strategies at:
	Geo Strategies Ltd			Geo Strategies SA
	St John's Innovation Centre			Str G-ral V. Milea, 10A
	Cowley Road			Sibiu 550331
	Cambridge  CB4 0WS			Romania
	United Kingdom
	Tel:	+44 (0)1223 205080		Tel:	+40 (0)269 210832
	Fax:	+44 (0)1223 205081		Fax:	+40 (0)269 211165
	Email:	maps@geo-strategies.com		Email:	maps@geo.strategies.ro