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Pitney Bowes

Geo Strategies represents Pitney Bowes Software in Romania – the leading supplier of enterprise GIS and analytical software …

Innovative, all-rounded and friendly location-based solutions

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Pitney Bowes Business Insight helps organisations acquire, serve and grow customer relationships through the provision of location intelligence, data management and customer communication management software, data and services. Offering the industry’s most comprehensive set of solutions for maximising the value of customer and location data, Pitney Bowes Software provides the tools required to more effectively locate, connect and communicate with customers and citizens in today’s global markets.

Thousands of organisations around the globe, in both the private and public sector, rely on Pitney Bowes Software’s renowned offerings and value-added expertise to provide the business insight needed to succeed.

Our History

Geo Strategies was the first British-Romanian Joint Venture Company in 1993. It now provides comprehensive marketing data and services …

From mapping to geo-demographics and advanced business intelligence

The Geo Strategies Group was set up in March 1993 by two entrepreneurs and has grown through innovation, professionalism, and thought leadership.

Our History-600

The first nine years were devoted to mapping and GIS which culminated in the sale of navigable maps IP for 25 countries to Navteq in 2002.

Since 1995 Geo Strategies has been a strategic partner for MapInfo (now Pitney Bowes) promoting the MapInfo suite of GIS software in Romania. Subsequently, this has diversified into comprehensive tools for data integration systems.

In 2002, the company re-focussed on geo-demographic, socio-economic data and data services based on administrative mapping and value-added boundaries. Since 2005, together with Experian, Geo Strategies has developed unique consumer segmentation and spatial analytics tools for targeting in Romania.

Starting in 2010, Geo Strategies has also been offering industry-strength data quality management (DQM) services, including address cleansing, standardisation and geocoding for Romania.

It is widely quoted that 80% of business data has a location component and Geo Strategies aims is to assist companies, NGOs and government itself to unlock the implicit ‘location intelligence’ for commercial and public benefit.

Throughout its history, the company has maintained an uncompromising focus on the quality of customer service and productivity. The aim has always been to assist customers across industries with relevant digital products and services to full international standards, and as efficiently as possible. See also –

Geo Strategies – Continuous Innovation

Geo Strategies – Inovatie Continua

 

Mapping & GIS

Geo Strategies provides mapping and GIS services – predominantly to customers with an interest in Central and Eastern Europe (CEE).

Extensive and accurate

Mapping & GIS

Geo Strategies is a leading supplier of data capture, map data, GIS software and related services for the GIS market. In particular, Romania is very central to our developments.

We have created a variety of small and medium scale mapping for Central and Eastern Europe (CEE) and for the Middle East which includes topographic maps at various scales, land cover maps, clutter maps (for the telecoms industry), hydrology and a number of specialist maps.

While we do supply map data for countries throughout the world, our focus is on Eastern Europe – especially Romania for which we have a wide variety of general and specialised mapping together with the associated databases. These are more fully described in our Data and Services Catalogue.

Marketing Services

Geo Strategies carries out both strategic and tactical marketing projects in Romania based on the comprehensive suite of data maintained.

Target and engage your customers with marketing data and analysis

Geo Strategies works with organisations across industries and government to help inform decisions based on location and demographics.

Marketing Services

The company maintains extensive information products for Central & Eastern Europe which enable the user to analyse, profile and map the social and economic characteristics of areas – typically down to postcode level.

Market planning and consumer insight are under-pinned by a world-leading consumer segmentation and predictive modelling systems.

Geo Strategies has a long-term association with, and experience of Romania where they have spearheaded innovation in geo-spatial applications since 1993. The portfolio of product and services, together with global partnerships underpins services to organisations in nearly 30 countries world-wide.

Please download our Data and Services Catalogue for further information. Also see publications, papers and press comments, listed under the Resources tab.

A helpful video, The Four Step Guide to Consumer Insight can be found in the Resources section under Videos.

Data Quality Management

Data quality management allows for up-to-date and clean information that is the first step towards a single customer view. This is particularly required in Romania.

Data quality: the first step to an effective marketing platform

Data Quality Management

 The key elements of data quality are accuracy, validity, integrity, completeness, consistency and relevance. Geo Strategies’ mission is to assist customers make their data operational and become a value-generator for their various businesses.

In today’s business environment, we are all swamped with data and can no longer afford to collect data because it seems like a good idea as our CRM systems grow to unmanageable proportions and it becomes difficult to locate what is required and impossible to extract meaningful information.

The central most important component is ‘location’ – more typically an address which can be geocoded and placed on a map.

The core services available from Geo Strategies are –

Address cleansing

De-duplication

Standardisation

Postcoding

Geocoding

Once all data is referenced in this way it is possible to carry out spatial analysis to link distribution centres to a company’s outlets and onwards to the customer (or user) – whether it be for a bank, a supermarket or a logistics company. But this applies equally to hospitals, post offices and to the census bureau.

At Geo Strategies we have established a uniquely competent system (SMARTaddress) for cleansing and geocoding Romanian address information so that the largest databases can be based on a standardised, de-duplicated and geocoded address. Success rates are consistently over 80% even for the most challenging (messy) databases.

Cross Channel Marketing

In today’s digital world, it is vital to communicate with customers across all their favourite channels including the full range of digital media including blogs and tweets.
The Experian Cross Channel Marketing Platform (ECCMP) delivers smarter marketing communications to customers. It –

  • Integrates consumer information that comes from multiple channels into a single view.
  • Gives marketers the ability to understand how consumers interact with different channels — and also their channel preferences.
  • Identifies how marketing efforts in various channels impact sales.
  • Groups customers together to enable “triggered” marketing outreach.
  • Interacts with customers across multiple channels in both a batch-based and real-time fashion.
  • Manages all marketing campaigns across channels through one system.

Cross Channel Marketing
Cross Channel Marketing Platform

Marketing cross-channel [RO]
Platforma pentru marketing cross-channel [RO]

Videos

Videos from Geo Strategies featuring their products and their services which can be downloaded.

From time-to-time we release slide-shows and videos illustrating the benefits and uses of our various products and services.

Current videos include:

Understanding Mosaic

This video illustrates the 45 Mosaic Types in terms of their Demography, the Environment in which they live, their Household Economy, their Consumer Values, their Consumption Patterns and their predicted ‘Change Path’.

4-Step Guide to using Consumer Insight

This video outlines how to use consumer insight to drive marketing results, drawing on data exploration, consumer profiling, modelling and evaluation.

Meet Lucy

To learn more about cross-channel marketing and how you can reach audiences just like Lucy, then watch Lucy or take a look at Cross Channel Marketing on this web site.

Meet Alex 

Today’s connected customers are a complicated bunch – discover Smarter Marketing approaches that deliver great customer engagement and effective campaigns. So, take a look at Alex and also look at Marketing Services on this web site.

FAQs

From time to time we get asked questions about Geo Strategies: who we are, what we do, where we come from, and things like that.  This web site goes a long way to answer such questions but, just in case you are wondering . . .

Who owns Geo Strategies?

Geo Strategies Ltd is a privately owned company registered in Cambridge UK. There is a separate company called Geo Strategies SA in Sibiu, Romania which is the main conduit to the Romanian market place for part of our group’s products and services.

What are your main activities?

Historically, we were predominantly a data house. We now have three main streams of activities:

  • Data quality management
  • Consumer & spatial analytics
  • Value-added mapping and databases
  • Digital maps at street level
  • GIS software and consultancy

Do you produce data for specific applications as well as off-the-shelf data?

Most certainly! We have now been creating data for 18 years and have a substantial stock of standard data which is always being kept up-to-date. So, it is quite common for customers to require data which can be created from some combination of existing datasets. However, on occasions, it is also necessary to create completely new, fully attributed datasets.

What data formats do you support?

Being a data supplier, it is a prerequisite that we support all standard formats.

How frequently is the data updated?

This depends. Terrain data is seldom updated as this tends not to change.  However, certain general mapping sets are updated on a quarterly basis. Socio-demographics are subject to an annual update cycle.

It is most important for our customers to licence our products together with maintenance to benefit from updates across the complete product suite.

How does your demographic data compare with what we can get from general, official statistics?

In few words: granularity, diversity, relevance and fit-for-purpose. Our socio-demographic data is supplied as attributes to Mosaic codes which are related to the Romanian postcode system (~37,500 postcodes)

This means that our data is available for street segments varying from 60 households in Bucharest to 200 households in other cities.  This discrimination provides a valuable basis for targeting the right product(s) to the right customer.

How can you claim to segment the population to higher granularity than available from the official statistics?

Our segmentation process (fully described elsewhere) is based on three components:

  • The census (36%)
  • Geographic data – e.g. how far is it to the local Bank / Modern Retail outlet / ATM / Hospital / school / etc. – (40%)
  • Financial indicators – e.g. building types, tax code, car type, property value (24%)

So, although census information is only available at a somewhat coarse level, geographic data and e.g. property information is available at much more detailed levels of geography. By combining and modelling these datasets it is possible to reliably segment the population at more granular levels than those general available from ‘official’ channels.

There is significant skill applied in the process – especially as countries have different data infrastructures in both breadth and depth. Our analysis and modelling processes are driven by most reputed mathematicians, statisticians and economists with demonstrated methodologies used in a further 28 countries worldwide.

Why should we bother to cleanse and standardise our address database(s)?

SMARTaddress is based on a database of approximately four times as many street names as published officially. These are maintained both with and without diacritics. So it is possible to ‘clean’ large address databases i.e. to check the spellings and ensure that up-to-date street names are being used. Furthermore, correct and up-to-date postcodes can be applied and the resulting address can be geocoded if required.

Thus, cleansing your database has three potential advantages:

  • You have the confidence that all address components have been spell-checked and are fully up-to-date (e.g. with street name changes).
  • If you work in the financial sector, you have the confidence that you are legally compliant (Basel II / Solvency II).
  • You can identify the geographic coordinates of all addresses for spatial analysis of your data.

Why would we want to geocode the records in our address database?

It is often said that ‘over 80% of data contains location information’. So, simply knowing the county is enough to define a location to within approximately ± 50 km. However, by geocoding to address level – to the street number of the building concerned – the location is defined to ~ 10 metres. This information is useful for all manner of purposes, ranging from parcel delivery services, through insurance assessment for flooding, for cell-phone signal prediction, for directing the emergency services, for disease control and, indeed, any application for which it is useful to be able to plot the position on a map.

 

Testimonials

Here are some of the nice things that our customers and collaborators have said about our work.

“Our team is most impressed by what has been achieved to date and we were very keen to understand how Mosaic can bring real value to the Romanian health system.”

Minister Nicolăescu, Romanian Ministry of Health

We are now able to visualise, understand and plan our network performance in an intuitive and powerful manner. We appreciate the quality of the geo-spatial information, tools and industry experience Geo Strategies provide and, very importantly, also the quality interaction we have developed with their team.”

Georgios Dimitropoulos, Planning & Prediction Manager, Romtelecom

“Due to the services provided by Geo Strategies Romtelecom enhanced its communication internally and the effectiveness of the decision-making process, which is crucial for the company in this fast-moving market.”

Daniela Hariuc, Geo-Marketing & Data Mining Manager, Romtelecom

“BCR Asigurari de Viata have a wealth of products aimed at various socio-demographics and lifestyles.

With the new suite of tools and services from Geo Strategies, we are able to identify those lines of action to take to maximise our reach and match the appropriate product mix to the opportunity. We are very excited that our company is applying world-class informed marketing techniques and developing best practices in Romania to serve our changing customers and areas not only in the immediate but for the long term. Our team of strategists, marketers and analysts are most impressed with the quality of the product and support received from Geo Strategies.”

Mrs Florina Vizinteanu, CEO BCR Asigurari de Viata Romania

“Allianz-Tiriac Asigurari is a highly trustworthy provider of financial services to the Romanian consumer.  To maintain and enhance our market leading position, we take significant interest in understanding the socio-demographics evolution, in a national context, in this fast moving society.

The products and support provided by Geo Strategies for Romania give us comprehensive levers to develop insurance offers for our customers, adapted to their financial planning needs.  We also appreciate the benefits we derive from the visualisation and understanding of our business performance in a structured, consumer-driven, national context”.

Mrs Ileana Cucos, Deputy General Manager of Allianz-Tiriac Asigurari Romania

“Our mission at IKEA is to create a better life for the many people in Romania.  Our next challenge is to expand our network of stores across the country in a manner that ensures that the many people can have access to the IKEA product range”.

“We commissioned Geo Strategies to provide us with an understanding on the retail potential for IKEA in two target regions..  Their comprehensive and forward- looking study has provided us, in a timely manner, with unique information and insight which has helped us not only identify but also prioritise our next locations”.

Cornel Oprisan, Managing Director of IKEA Romania

“Our customers are our most important asset and Mosaic is a fantastic tool to help us understand them in a structured and actionable context.

Insurance, as compared to banking, is not a transactional business. Our customers or prospects do not communicate with us or change their policies on a daily basis.  Mosaic and the outstanding analytical support from Geo Strategies are giving us the possibility to work within a national consumer classification system which is directly linked to location;  this gives us insight on our customers and prospects which we would not be able to obtain through market research or best guess marketing techniques.

The quality of support we have been receiving and the tool are now being factored in our strategic plans for the business.  We look forward to continue working with Geo Strategies”.

Dr Tudor Moldovan, Director General of GENERALI Asigurari Romania

“We have used Mosaic Romania since 2007 as a key tool to understand our customers, site new agencies, optimise sales and evaluate demand for our products. Having access to Mosaic Romania – and the powerful geographic analysis system MicromarketerG3 Romania – both with the regular updates and additional data sources provided by Geo Strategies, enable us to continue growing our business by revealing further insight into who and where our current and future customers are”.

Mrs Luiza Golgojan, CRM Manager, Allianz-Tiriac Asigurari Romania

“Mosaic has played an important part in our Target Marketing activities.  We communicate with large numbers of people and we aim to deliver highly targeted and responsive campaigns. This is very important to us, especially at this time when marketing budgets are constrained.  Mosaic and the analytical work carried out by Geo Strategies have assisted us underpin the targeting innovations aimed at understanding our customers better”.

Mr Daniel Pana, Director of Marketing at BCR Bank

“Romania is a challenging for investors due to the sparse data which is all-too-frequently far from consistent.  We have been most impressed by the meaningful information and support we have received from Geo Strategies; their contribution was timely, well informed and to the highest standards.”

Mark Mannering, Managing Director, King Sturge Romania

“Geo Strategies provided AVON with their “beautiful maps” for their cosmetic marketing and sales strategy.  AVON visualise and manage their daily sales report through the AVON Sales Map.  It provides an optimum decision support tool for sales managers helping them to re-dedine their sales territories according to consumer trends and competitors – Thos achievements was possible only by using Geo Strategies solutions which are now an integral decision-support tool for daily operational and future tactical decisions”.

Razvan Diratian, AVON Sales Manager, Romania

“Felicitari pentru succesul reportat pe piata Romaneasca si va asigur de faptul ca suntem extreme de multumiti de programul achizitionat de la dvs., precum si de suportul oferit in acest rastimp”

Cristina Tudorache, Xerox Romania

“Apreciem colaborarea de lunga durata pe care o avem cu Geo Strategies, inca din 1997, ca fiind benefice.  Competentele companiei si inaltele sale standarde de performanta sunt oglindite de promptitudine si profesionalismmul cu care isi trateaza clientii.  Datele digitale si serviciile oferite de Geo Strategies au fost de inalta calitate si potrivite necesitatilor noastre.  Au fost intodeauna constiinciosi in realizarea angajamentelor asumate si au raspuns cu promptitudine cerintelor noastre.”

Ec. MBA. Dr Eugen Ghinea – Transilvania General Import Export

“I would like to compliment Geo Strategies for the excellent work, both in designing our data Quality Assurance and Testing Strategy and performingadvanced data engineering and GIS projects for H3G”.

Gareth Hardman – Hutchison 3G UK Ltd

“. . . excellent work which Geo Strategies has accomplished for Lockheed Martin Overseas Corporation (LMOC). The entire programme team at Geo Strategies has maintained professionalism, reliability and dedication throughout this project”.

Thomas Patello – Lockheed Martin Overseas Corporation

“Geo Strategies has provided permanent care (over a five year period) for improving the quality of their products and enriching their portfolio with products that can help a client to be innovative by building on new applications”.

Ted Lattimore – President & COO, MobiFon SA

“Geo Strategies is an extremely dynamic and progressive company . . .”

Al Tolstoy – President and CEO, ClearWave

“Infoterra has been impressed by Geo Strategies professional, customer oriented, approach.”

Dave Fox – Managing Director, Infoterra, UK

“We are particularly impressed with the high level of management skills and commitment . . .”

David Rhind – CEO & Director General, Ordnance Survey, UK

“. . . to congratulate you and the professionalism of your local team.”

Dan Bown – General Manager, DHL Bucharest, Romania

“The company (Geo Strategies) has been very reactive, accepting work on very short notice . . . and delivers reliably, always respecting agreed deadlines.”

Bernardo Lingua, STET, Italy

“. . . We are very pleased with the mapping data you have supplied . . . , along with the timescales and responses we received from Geo Strategies.”

Neil French, Nortel, UK

“It’s a pleasure to see that latest organisational, training and professional standards are applied in a company acting in Romania . . .”

Daniela Sfrija, British Embassy, Bucharest, Romania

“. . . we have found their products and services to be of the highest quality,delivered to time and price.”

P. F. Robinson – General Manager, Marconi Communications, UK

“Compared to other leading suppliers in the market Geo Strategies have given us value for money service coupled with a flexible and well managed programme for the deliverable.”

Parvis Ansary, Simoco Europe, UK

About Us

History

The Geo Strategies Group was set up by two people – Daniela Florea, a geographer from Sibiu in Transylvania, and Bill Metcalf, an international management consultant, from Cambridge, UK.

The company was established in March 1993 and has grown through innovation, professionalism, and thought leadership.

Company History

The first nine years were devoted to mapping and GIS which culminated in the sale of navigable maps IP for 25 countries to Navteq in 2002.

Since 1995 Geo Strategies has been a strategic partner for MapInfo (now Pitney Bowes) promoting the MapInfo suite of software in Romania. Subsequently, this has diversified into comprehensive tools for data integration systems.

In 2002, the company re-focussed on geo-demographic, socio-economic data and data services based on administrative mapping and value-added boundaries. Since 2005, together with Experian, Geo Strategies has developed unique consumer segmentation and spatial analytics tools for targeting in Romania.

Starting in 2010, Geo Strategies has also been offering industry-strength data quality management (DQM) services, including address cleansing, standardisation and geocoding for Romania.

It is widely quoted that 80% of business data has a location component and Geo Strategies aims is to assist companies, NGOs and government itself to unlock the implicit ‘location intelligence’ for commercial and public benefit.

Throughout our history, the company has maintained an uncompromising focus on quality and productivity.  The aim has always been to assist customers across industries with relevant digital products and services to full international standards, and as efficiently as possible.