Geo Strategies represents Experian Marketing Services in Romania for segmentations, marketing analytics and cross-channel marketing …
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Experian provides products and services for the financial services industry and for all those commercial activities that benefit from business insight.
Geo Strategies is the Romanian partner for Experian Marketing Services which provides technology, data resources, expertise and consultancy for B-2-B and B-2-C to assist with customer engagement and improving business performance.
The core product is Mosaic Romania® which is a unique customer segmentation system that classifies each of Romania’s ~20M inhabitants into one of 45 distinct consumer types and 10 identifiable groups. The system was developed in partnership with Experian and provides insight traceable to that for 29 countries world-wide.
Micromarketer is an integrated analysis and reporting system which contains a wealth of social, and economic data together with comprehensive maps and databases for Romania. Both Mosaic and Micromarketer are updated on an annual basis to ensure that they keep pace with the latest trends and developments in Romanian society.
In 2013, Geo Strategies launched ECCMP (the Experian Cross Channel Marketing Platform) for the local and regional market for cross channel marketing management and optimisation.