Today’s customers move seamlessly in and out of channels, utilizing a variety of devices to consume content and marketing messages – anytime and anywhere.
Harness the power of big data for more effective marketing campaigns
Today’s customers move seamlessly in and out of channels, utilising a variety of devices to consume content and marketing messages – anytime and anywhere. As a result, customers naturally expect timely and coordinated experiences from their favourite brands. However, disparate marketing platforms have previously forced brands to interact with customers from within individual channels, often times delivering disjointed and uncoordinated messages throughout their lifecycles. This disconnect is not only confusing and frustrating to customers, it’s expensive and cumbersome for brands.
The Experian Cross Channel Marketing Platform allows you to take control of this ever-growing and demanding marketplace.