In today’s digital world, it is vital to communicate with customers across all their favourite channels including the full range of digital media including blogs and tweets.
The Experian Cross Channel Marketing Platform (ECCMP) delivers smarter marketing communications to customers. It –
- Integrates consumer information that comes from multiple channels into a single view.
- Gives marketers the ability to understand how consumers interact with different channels — and also their channel preferences.
- Identifies how marketing efforts in various channels impact sales.
- Groups customers together to enable “triggered” marketing outreach.
- Interacts with customers across multiple channels in both a batch-based and real-time fashion.
- Manages all marketing campaigns across channels through one system.